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IN SEARCH OF A FUTURE

Each racetrack must carve out its own business model, built around its particular external environment and internal strengths, in order to continue on in business. In other words, racing does not have...

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CRAFTING AND TAILORING RACETRACK CUSTOMER VALUE PROPOSITIONS

Racetracks that are able to craft CVPs attractive to their target markets, beginning with a laser-like focus on customers and including a zeal for the safety of the stars of the show, will do well. The...

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